[ Website ]
S-Vending
I designed a printed brochure for S-Vending used as a direct client outreach tool to collect structured feedback about vending machine experience. The material was distributed physically to existing customers and linked to a survey via QR, acting as a bridge between offline communication and digital data collection.
I designed a printed brochure for S-Vending used as a direct client outreach tool to collect structured feedback about vending machine experience. The material was distributed physically to existing customers and linked to a survey via QR, acting as a bridge between offline communication and digital data collection.
Goals
What the brochure had to achieve for the business and the customer.
Goals
What the brochure had to achieve for the business and the customer.
Goals
What the brochure had to achieve for the business and the customer.
Goals
What the brochure had to achieve for the business and the customer.
[ 01 ]
Collect actionable customer feedback
The brochure needed to motivate users to participate in a survey and share honest feedback about usability, product selection, and overall experience.
[ 01 ]
Collect actionable customer feedback
The brochure needed to motivate users to participate in a survey and share honest feedback about usability, product selection, and overall experience.
[ 01 ]
Collect actionable customer feedback
The brochure needed to motivate users to participate in a survey and share honest feedback about usability, product selection, and overall experience.
[ 01 ]
Collect actionable customer feedback
The brochure needed to motivate users to participate in a survey and share honest feedback about usability, product selection, and overall experience.
[ 02 ]
Increase survey conversion rate
The layout had to reduce friction and clearly guide the reader toward scanning the QR code without cognitive overload.
[ 02 ]
Increase survey conversion rate
The layout had to reduce friction and clearly guide the reader toward scanning the QR code without cognitive overload.
[ 02 ]
Increase survey conversion rate
The layout had to reduce friction and clearly guide the reader toward scanning the QR code without cognitive overload.
[ 02 ]
Increase survey conversion rate
The layout had to reduce friction and clearly guide the reader toward scanning the QR code without cognitive overload.
[ 03 ]
Strengthen brand perception
The material needed to visually communicate that S-Vending is actively investing in improvement and listening to customers.
[ 03 ]
Strengthen brand perception
The material needed to visually communicate that S-Vending is actively investing in improvement and listening to customers.
[ 03 ]
Strengthen brand perception
The material needed to visually communicate that S-Vending is actively investing in improvement and listening to customers.
[ 03 ]
Strengthen brand perception
The material needed to visually communicate that S-Vending is actively investing in improvement and listening to customers.
[ 04 ]
Solve engagement hesitation
Printed surveys are often ignored. The design had to transform the brochure from passive advertising into an interactive invitation to participate.
[ 04 ]
Solve engagement hesitation
Printed surveys are often ignored. The design had to transform the brochure from passive advertising into an interactive invitation to participate.
[ 04 ]
Solve engagement hesitation
Printed surveys are often ignored. The design had to transform the brochure from passive advertising into an interactive invitation to participate.
[ 04 ]
Solve engagement hesitation
Printed surveys are often ignored. The design had to transform the brochure from passive advertising into an interactive invitation to participate.
Design
The visual direction was built around contrast, urgency, and technological clarity. I used bold typography, strong diagonal composition, and high-impact color blocking to create immediate visual hierarchy. Two color systems were developed: a black-and-orange version for high attention and a white-and-blue version for cleaner corporate distribution. The design language references industrial equipment and modern interfaces to align with the vending environment.
Design
The visual direction was built around contrast, urgency, and technological clarity. I used bold typography, strong diagonal composition, and high-impact color blocking to create immediate visual hierarchy. Two color systems were developed: a black-and-orange version for high attention and a white-and-blue version for cleaner corporate distribution. The design language references industrial equipment and modern interfaces to align with the vending environment.
Design
The visual direction was built around contrast, urgency, and technological clarity. I used bold typography, strong diagonal composition, and high-impact color blocking to create immediate visual hierarchy. Two color systems were developed: a black-and-orange version for high attention and a white-and-blue version for cleaner corporate distribution. The design language references industrial equipment and modern interfaces to align with the vending environment.
Design
The visual direction was built around contrast, urgency, and technological clarity. I used bold typography, strong diagonal composition, and high-impact color blocking to create immediate visual hierarchy. Two color systems were developed: a black-and-orange version for high attention and a white-and-blue version for cleaner corporate distribution. The design language references industrial equipment and modern interfaces to align with the vending environment.
Solutions
Specific graphic and production decisions implemented in the final deliverable.
Solutions
Specific graphic and production decisions implemented in the final deliverable.
Solutions
Specific graphic and production decisions implemented in the final deliverable.
Solutions
Specific graphic and production decisions implemented in the final deliverable.
[ 01 ]
QR-driven interaction focus
The QR code was positioned as the primary visual anchor, supported by directional graphics and copy that clearly communicates the action required.
[ 01 ]
QR-driven interaction focus
The QR code was positioned as the primary visual anchor, supported by directional graphics and copy that clearly communicates the action required.
[ 01 ]
QR-driven interaction focus
The QR code was positioned as the primary visual anchor, supported by directional graphics and copy that clearly communicates the action required.
[ 01 ]
QR-driven interaction focus
The QR code was positioned as the primary visual anchor, supported by directional graphics and copy that clearly communicates the action required.
[ 02 ]
Hierarchical typography system
Large headline structures create instant scanning priority, allowing users to understand the message within seconds from a distance.
[ 02 ]
Hierarchical typography system
Large headline structures create instant scanning priority, allowing users to understand the message within seconds from a distance.
[ 02 ]
Hierarchical typography system
Large headline structures create instant scanning priority, allowing users to understand the message within seconds from a distance.
[ 02 ]
Hierarchical typography system
Large headline structures create instant scanning priority, allowing users to understand the message within seconds from a distance.
[ 03 ]
Dual color production system
Dual color production system
[ 03 ]
Dual color production system
Dual color production system
[ 03 ]
Dual color production system
Dual color production system
[ 03 ]
Dual color production system
Dual color production system
[ 04 ]
High-contrast composition
Dark background and accent colors increase legibility under indoor lighting conditions typical for vending locations.
[ 04 ]
High-contrast composition
Dark background and accent colors increase legibility under indoor lighting conditions typical for vending locations.
[ 04 ]
High-contrast composition
Dark background and accent colors increase legibility under indoor lighting conditions typical for vending locations.
[ 04 ]
High-contrast composition
Dark background and accent colors increase legibility under indoor lighting conditions typical for vending locations.
[ 05 ]
Print-ready engineering
The file was prepared with proper bleed, margin safety zones, CMYK color control, and scalable vector assets to ensure reliable reproduction in mass printing.
[ 05 ]
Print-ready engineering
The file was prepared with proper bleed, margin safety zones, CMYK color control, and scalable vector assets to ensure reliable reproduction in mass printing.
[ 05 ]
Print-ready engineering
The file was prepared with proper bleed, margin safety zones, CMYK color control, and scalable vector assets to ensure reliable reproduction in mass printing.
[ 05 ]
Print-ready engineering
The file was prepared with proper bleed, margin safety zones, CMYK color control, and scalable vector assets to ensure reliable reproduction in mass printing.
Outcome
The final brochure functions as both a physical brand touchpoint and a conversion tool into digital feedback. The QR interaction is visually unavoidable, the message is readable from distance, and the printed material feels intentional rather than promotional clutter. The design supports real-world usage in vending environments while reinforcing the brand’s commitment to customer-driven improvement.
Outcome
The final brochure functions as both a physical brand touchpoint and a conversion tool into digital feedback. The QR interaction is visually unavoidable, the message is readable from distance, and the printed material feels intentional rather than promotional clutter. The design supports real-world usage in vending environments while reinforcing the brand’s commitment to customer-driven improvement.
Outcome
The final brochure functions as both a physical brand touchpoint and a conversion tool into digital feedback. The QR interaction is visually unavoidable, the message is readable from distance, and the printed material feels intentional rather than promotional clutter. The design supports real-world usage in vending environments while reinforcing the brand’s commitment to customer-driven improvement.
Outcome
The final brochure functions as both a physical brand touchpoint and a conversion tool into digital feedback. The QR interaction is visually unavoidable, the message is readable from distance, and the printed material feels intentional rather than promotional clutter. The design supports real-world usage in vending environments while reinforcing the brand’s commitment to customer-driven improvement.
