S-Vending
I designed a printed product magazine for S-Vending to present their extended catalog of drinks, snacks, and ready meals. The publication functions as a sales support tool that helps clients understand the full supply ecosystem beyond vending equipment. Prior to this project, S-Vending had no structured printed catalog, which limited product awareness and cross-selling opportunities.
I designed a printed product magazine for S-Vending to present their extended catalog of drinks, snacks, and ready meals. The publication functions as a sales support tool that helps clients understand the full supply ecosystem beyond vending equipment. Prior to this project, S-Vending had no structured printed catalog, which limited product awareness and cross-selling opportunities.
Goals
The core objective was to create a clean, scalable printed catalog that increases product visibility and supports business conversion by clarifying the scope of S-Vending’s offering.
Goals
The core objective was to create a clean, scalable printed catalog that increases product visibility and supports business conversion by clarifying the scope of S-Vending’s offering.
Goals
The core objective was to create a clean, scalable printed catalog that increases product visibility and supports business conversion by clarifying the scope of S-Vending’s offering.
Goals
The core objective was to create a clean, scalable printed catalog that increases product visibility and supports business conversion by clarifying the scope of S-Vending’s offering.
[ 01 ]
Product Transparency
Provide a structured overview of the available assortment so clients can quickly understand the depth of categories and product variety.
[ 01 ]
Product Transparency
Provide a structured overview of the available assortment so clients can quickly understand the depth of categories and product variety.
[ 01 ]
Product Transparency
Provide a structured overview of the available assortment so clients can quickly understand the depth of categories and product variety.
[ 01 ]
Product Transparency
Provide a structured overview of the available assortment so clients can quickly understand the depth of categories and product variety.
[ 02 ]
Sales Enablement
Transform the magazine into a silent sales assistant that reinforces the value of partnering with S-Vending as a full supply provider, not only an equipment vendor.
[ 02 ]
Sales Enablement
Transform the magazine into a silent sales assistant that reinforces the value of partnering with S-Vending as a full supply provider, not only an equipment vendor.
[ 02 ]
Sales Enablement
Transform the magazine into a silent sales assistant that reinforces the value of partnering with S-Vending as a full supply provider, not only an equipment vendor.
[ 02 ]
Sales Enablement
Transform the magazine into a silent sales assistant that reinforces the value of partnering with S-Vending as a full supply provider, not only an equipment vendor.
[ 03 ]
Clarity Without Pricing
Present the catalog without price references while maintaining perceived value and professionalism, since pricing is customized per client.
[ 03 ]
Clarity Without Pricing
Present the catalog without price references while maintaining perceived value and professionalism, since pricing is customized per client.
[ 03 ]
Clarity Without Pricing
Present the catalog without price references while maintaining perceived value and professionalism, since pricing is customized per client.
[ 03 ]
Clarity Without Pricing
Present the catalog without price references while maintaining perceived value and professionalism, since pricing is customized per client.
[ 04 ]
Brand Positioning Challenge
Establish a consistent visual identity for a brand that previously lacked printed editorial materials, ensuring the magazine feels credible, modern, and scalable for future editions.
[ 04 ]
Brand Positioning Challenge
Establish a consistent visual identity for a brand that previously lacked printed editorial materials, ensuring the magazine feels credible, modern, and scalable for future editions.
[ 04 ]
Brand Positioning Challenge
Establish a consistent visual identity for a brand that previously lacked printed editorial materials, ensuring the magazine feels credible, modern, and scalable for future editions.
[ 04 ]
Brand Positioning Challenge
Establish a consistent visual identity for a brand that previously lacked printed editorial materials, ensuring the magazine feels credible, modern, and scalable for future editions.
Design
The visual direction is minimalist, editorial, and grid-driven. I focused on high contrast, strong typographic hierarchy, and category-based color logic to guide navigation. The layout balances dense product information with generous white space to maintain readability. Accent shapes and modular blocks create rhythm across spreads while preserving a professional, corporate tone aligned with B2B communication.
Design
The visual direction is minimalist, editorial, and grid-driven. I focused on high contrast, strong typographic hierarchy, and category-based color logic to guide navigation. The layout balances dense product information with generous white space to maintain readability. Accent shapes and modular blocks create rhythm across spreads while preserving a professional, corporate tone aligned with B2B communication.
Design
The visual direction is minimalist, editorial, and grid-driven. I focused on high contrast, strong typographic hierarchy, and category-based color logic to guide navigation. The layout balances dense product information with generous white space to maintain readability. Accent shapes and modular blocks create rhythm across spreads while preserving a professional, corporate tone aligned with B2B communication.
Design
The visual direction is minimalist, editorial, and grid-driven. I focused on high contrast, strong typographic hierarchy, and category-based color logic to guide navigation. The layout balances dense product information with generous white space to maintain readability. Accent shapes and modular blocks create rhythm across spreads while preserving a professional, corporate tone aligned with B2B communication.
Solutions
The solution combines editorial structure with production-ready print engineering to ensure clarity, durability, and scalability.
Solutions
The solution combines editorial structure with production-ready print engineering to ensure clarity, durability, and scalability.
Solutions
The solution combines editorial structure with production-ready print engineering to ensure clarity, durability, and scalability.
Solutions
The solution combines editorial structure with production-ready print engineering to ensure clarity, durability, and scalability.
[ 01 ]
Category Color System
Each product category uses a distinct color accent to create intuitive navigation. This system supports fast visual scanning and reinforces internal structure without overwhelming the minimalist aesthetic.
[ 01 ]
Category Color System
Each product category uses a distinct color accent to create intuitive navigation. This system supports fast visual scanning and reinforces internal structure without overwhelming the minimalist aesthetic.
[ 01 ]
Category Color System
Each product category uses a distinct color accent to create intuitive navigation. This system supports fast visual scanning and reinforces internal structure without overwhelming the minimalist aesthetic.
[ 01 ]
Category Color System
Each product category uses a distinct color accent to create intuitive navigation. This system supports fast visual scanning and reinforces internal structure without overwhelming the minimalist aesthetic.
[ 02 ]
Editorial Grid & Hierarchy
I implemented a modular grid system that standardizes product placement, captions, and headings. This ensures consistent alignment, predictable rhythm, and legible hierarchy even with dense product listings.
[ 02 ]
Editorial Grid & Hierarchy
I implemented a modular grid system that standardizes product placement, captions, and headings. This ensures consistent alignment, predictable rhythm, and legible hierarchy even with dense product listings.
[ 02 ]
Editorial Grid & Hierarchy
I implemented a modular grid system that standardizes product placement, captions, and headings. This ensures consistent alignment, predictable rhythm, and legible hierarchy even with dense product listings.
[ 02 ]
Editorial Grid & Hierarchy
I implemented a modular grid system that standardizes product placement, captions, and headings. This ensures consistent alignment, predictable rhythm, and legible hierarchy even with dense product listings.
[ 03 ]
Image-Driven Product Presentation
Products are displayed with clean isolation and uniform sizing to maintain visual consistency. This removes visual noise and keeps focus on recognition rather than decoration.
[ 03 ]
Image-Driven Product Presentation
Products are displayed with clean isolation and uniform sizing to maintain visual consistency. This removes visual noise and keeps focus on recognition rather than decoration.
[ 03 ]
Image-Driven Product Presentation
Products are displayed with clean isolation and uniform sizing to maintain visual consistency. This removes visual noise and keeps focus on recognition rather than decoration.
[ 03 ]
Image-Driven Product Presentation
Products are displayed with clean isolation and uniform sizing to maintain visual consistency. This removes visual noise and keeps focus on recognition rather than decoration.
[ 04 ]
Print Optimization
The file was prepared with professional print standards including bleed, safe margins, CMYK color management, and resolution control to guarantee accurate reproduction across runs.
[ 04 ]
Print Optimization
The file was prepared with professional print standards including bleed, safe margins, CMYK color management, and resolution control to guarantee accurate reproduction across runs.
[ 04 ]
Print Optimization
The file was prepared with professional print standards including bleed, safe margins, CMYK color management, and resolution control to guarantee accurate reproduction across runs.
[ 04 ]
Print Optimization
The file was prepared with professional print standards including bleed, safe margins, CMYK color management, and resolution control to guarantee accurate reproduction across runs.
[ 05 ]
Scalable Template Architecture
The magazine was built as a repeatable template inside the layout system. New products, categories, or seasonal editions can be added without redesigning the structure.
[ 05 ]
Scalable Template Architecture
The magazine was built as a repeatable template inside the layout system. New products, categories, or seasonal editions can be added without redesigning the structure.
[ 05 ]
Scalable Template Architecture
The magazine was built as a repeatable template inside the layout system. New products, categories, or seasonal editions can be added without redesigning the structure.
[ 05 ]
Scalable Template Architecture
The magazine was built as a repeatable template inside the layout system. New products, categories, or seasonal editions can be added without redesigning the structure.
[ 06 ]
Price-Neutral Communication Strategy
I intentionally removed pricing to shift focus from transactional comparison to product ecosystem perception. This positions the magazine as a curated portfolio rather than a price list, reinforcing premium value and allowing the sales team to negotiate flexibly per client without creating expectation anchors.
[ 06 ]
Price-Neutral Communication Strategy
I intentionally removed pricing to shift focus from transactional comparison to product ecosystem perception. This positions the magazine as a curated portfolio rather than a price list, reinforcing premium value and allowing the sales team to negotiate flexibly per client without creating expectation anchors.
[ 06 ]
Price-Neutral Communication Strategy
I intentionally removed pricing to shift focus from transactional comparison to product ecosystem perception. This positions the magazine as a curated portfolio rather than a price list, reinforcing premium value and allowing the sales team to negotiate flexibly per client without creating expectation anchors.
[ 06 ]
Price-Neutral Communication Strategy
I intentionally removed pricing to shift focus from transactional comparison to product ecosystem perception. This positions the magazine as a curated portfolio rather than a price list, reinforcing premium value and allowing the sales team to negotiate flexibly per client without creating expectation anchors.
[ 07 ]
Conversion-Oriented Flow
The page sequencing follows a deliberate progression from beverages to snacks and meals, mirroring real vending behavior and upsell logic. This structure subtly guides readers through increasing basket potential and encourages clients to view S-Vending as a complete supply solution instead of isolated categories.
[ 07 ]
Conversion-Oriented Flow
The page sequencing follows a deliberate progression from beverages to snacks and meals, mirroring real vending behavior and upsell logic. This structure subtly guides readers through increasing basket potential and encourages clients to view S-Vending as a complete supply solution instead of isolated categories.
[ 07 ]
Conversion-Oriented Flow
The page sequencing follows a deliberate progression from beverages to snacks and meals, mirroring real vending behavior and upsell logic. This structure subtly guides readers through increasing basket potential and encourages clients to view S-Vending as a complete supply solution instead of isolated categories.
[ 07 ]
Conversion-Oriented Flow
The page sequencing follows a deliberate progression from beverages to snacks and meals, mirroring real vending behavior and upsell logic. This structure subtly guides readers through increasing basket potential and encourages clients to view S-Vending as a complete supply solution instead of isolated categories.
Outcome
The final publication functions as a practical sales asset that increases client understanding of S-Vending’s full product ecosystem. The structured presentation improves readability, supports faster decision-making, and positions the company as an organized and reliable supplier. The magazine scales well across print distribution, maintains clarity at multiple viewing distances, and establishes a visual foundation for future editions and brand materials.
Outcome
The final publication functions as a practical sales asset that increases client understanding of S-Vending’s full product ecosystem. The structured presentation improves readability, supports faster decision-making, and positions the company as an organized and reliable supplier. The magazine scales well across print distribution, maintains clarity at multiple viewing distances, and establishes a visual foundation for future editions and brand materials.
Outcome
The final publication functions as a practical sales asset that increases client understanding of S-Vending’s full product ecosystem. The structured presentation improves readability, supports faster decision-making, and positions the company as an organized and reliable supplier. The magazine scales well across print distribution, maintains clarity at multiple viewing distances, and establishes a visual foundation for future editions and brand materials.
Outcome
The final publication functions as a practical sales asset that increases client understanding of S-Vending’s full product ecosystem. The structured presentation improves readability, supports faster decision-making, and positions the company as an organized and reliable supplier. The magazine scales well across print distribution, maintains clarity at multiple viewing distances, and establishes a visual foundation for future editions and brand materials.
