[ Website ]
Velar Motors
A conversion-focused website for a local automotive service center built for car owners who need fast access to services, transparent pricing context, and a reliable booking flow. The interface prioritizes trust signals, structured service navigation, and clear decision paths to reduce hesitation and accelerate appointment scheduling.
A conversion-focused website for a local automotive service center built for car owners who need fast access to services, transparent pricing context, and a reliable booking flow. The interface prioritizes trust signals, structured service navigation, and clear decision paths to reduce hesitation and accelerate appointment scheduling.
Goals
Project goals from a business and user behavior perspective.
Goals
Project goals from a business and user behavior perspective.
Goals
Project goals from a business and user behavior perspective.
Goals
Project goals from a business and user behavior perspective.
[ 01 ]
Increase booking conversion
I reduced the distance between the first screen and the booking action while strengthening the priority of primary calls to action.
[ 01 ]
Increase booking conversion
I reduced the distance between the first screen and the booking action while strengthening the priority of primary calls to action.
[ 01 ]
Increase booking conversion
I reduced the distance between the first screen and the booking action while strengthening the priority of primary calls to action.
[ 01 ]
Increase booking conversion
I reduced the distance between the first screen and the booking action while strengthening the priority of primary calls to action.
[ 02 ]
Strengthen brand trust
I established a visual positioning that reflects a professional, high-expertise automotive service.
[ 02 ]
Strengthen brand trust
I established a visual positioning that reflects a professional, high-expertise automotive service.
[ 02 ]
Strengthen brand trust
I established a visual positioning that reflects a professional, high-expertise automotive service.
[ 02 ]
Strengthen brand trust
I established a visual positioning that reflects a professional, high-expertise automotive service.
[ 03 ]
Structure service catalog
I reorganized services so users can locate the required category immediately without friction.
[ 03 ]
Structure service catalog
I reorganized services so users can locate the required category immediately without friction.
[ 03 ]
Structure service catalog
I reorganized services so users can locate the required category immediately without friction.
[ 03 ]
Structure service catalog
I reorganized services so users can locate the required category immediately without friction.
[ 04 ]
Prepare the interface for scaling
I designed an interface architecture that supports content growth and future page expansion.
[ 04 ]
Prepare the interface for scaling
I designed an interface architecture that supports content growth and future page expansion.
[ 04 ]
Prepare the interface for scaling
I designed an interface architecture that supports content growth and future page expansion.
[ 04 ]
Prepare the interface for scaling
I designed an interface architecture that supports content growth and future page expansion.
Audit
Analysis of the previous interface before the redesign.
Audit
Analysis of the previous interface before the redesign.
Audit
Analysis of the previous interface before the redesign.
Audit
Analysis of the previous interface before the redesign.
[ 01 ]
Weak visual hierarchy
Primary actions were not prioritized visually. Users needed additional time to understand the next step.
[ 01 ]
Weak visual hierarchy
Primary actions were not prioritized visually. Users needed additional time to understand the next step.
[ 01 ]
Weak visual hierarchy
Primary actions were not prioritized visually. Users needed additional time to understand the next step.
[ 01 ]
Weak visual hierarchy
Primary actions were not prioritized visually. Users needed additional time to understand the next step.
[ 02 ]
Insufficient trust signals
Reviews and ratings were fragmented, reducing the perceived reliability of the service.
[ 02 ]
Insufficient trust signals
Reviews and ratings were fragmented, reducing the perceived reliability of the service.
[ 02 ]
Insufficient trust signals
Reviews and ratings were fragmented, reducing the perceived reliability of the service.
[ 02 ]
Insufficient trust signals
Reviews and ratings were fragmented, reducing the perceived reliability of the service.
[ 03 ]
Overloaded service presentation
Service information lacked clear grouping, making fast content scanning difficult.
[ 03 ]
Overloaded service presentation
Service information lacked clear grouping, making fast content scanning difficult.
[ 03 ]
Overloaded service presentation
Service information lacked clear grouping, making fast content scanning difficult.
[ 03 ]
Overloaded service presentation
Service information lacked clear grouping, making fast content scanning difficult.
[ 04 ]
Inconsistent page structure
Pages did not follow a unified structural standard. This complicated information discovery and reduced interface predictability.
[ 04 ]
Inconsistent page structure
Pages did not follow a unified structural standard. This complicated information discovery and reduced interface predictability.
[ 04 ]
Inconsistent page structure
Pages did not follow a unified structural standard. This complicated information discovery and reduced interface predictability.
[ 04 ]
Inconsistent page structure
Pages did not follow a unified structural standard. This complicated information discovery and reduced interface predictability.
Design
I built the visual system around a black foundation with neon green accents to communicate precision, technology, and premium positioning. The interface follows a strict grid system, hierarchical typography, and reusable component logic.
Design
I built the visual system around a black foundation with neon green accents to communicate precision, technology, and premium positioning. The interface follows a strict grid system, hierarchical typography, and reusable component logic.
Design
I built the visual system around a black foundation with neon green accents to communicate precision, technology, and premium positioning. The interface follows a strict grid system, hierarchical typography, and reusable component logic.
Design
I built the visual system around a black foundation with neon green accents to communicate precision, technology, and premium positioning. The interface follows a strict grid system, hierarchical typography, and reusable component logic.
Solutions
Core interface solutions implemented in the redesign.
Solutions
Core interface solutions implemented in the redesign.
Solutions
Core interface solutions implemented in the redesign.
Solutions
Core interface solutions implemented in the redesign.
[ 01 ]
High-impact hero section
The first screen focuses on a dominant CTA and establishes an immediate action path.
[ 01 ]
High-impact hero section
The first screen focuses on a dominant CTA and establishes an immediate action path.
[ 01 ]
High-impact hero section
The first screen focuses on a dominant CTA and establishes an immediate action path.
[ 01 ]
High-impact hero section
The first screen focuses on a dominant CTA and establishes an immediate action path.
[ 02 ]
Modular service card system
All services follow a unified card structure with predictable interaction patterns.
[ 02 ]
Modular service card system
All services follow a unified card structure with predictable interaction patterns.
[ 02 ]
Modular service card system
All services follow a unified card structure with predictable interaction patterns.
[ 02 ]
Modular service card system
All services follow a unified card structure with predictable interaction patterns.
[ 03 ]
Trust architecture
Ratings, testimonials, and partner signals are embedded as persistent credibility elements.
[ 03 ]
Trust architecture
Ratings, testimonials, and partner signals are embedded as persistent credibility elements.
[ 03 ]
Trust architecture
Ratings, testimonials, and partner signals are embedded as persistent credibility elements.
[ 03 ]
Trust architecture
Ratings, testimonials, and partner signals are embedded as persistent credibility elements.
[ 04 ]
Financing interface block
A dedicated financing section explains affordability through clear visual hierarchy.
[ 04 ]
Financing interface block
A dedicated financing section explains affordability through clear visual hierarchy.
[ 04 ]
Financing interface block
A dedicated financing section explains affordability through clear visual hierarchy.
[ 04 ]
Financing interface block
A dedicated financing section explains affordability through clear visual hierarchy.
[ 05 ]
Distributed CTA architecture
Booking entry points are repeated across the page to reduce decision friction.
[ 05 ]
Distributed CTA architecture
Booking entry points are repeated across the page to reduce decision friction.
[ 05 ]
Distributed CTA architecture
Booking entry points are repeated across the page to reduce decision friction.
[ 05 ]
Distributed CTA architecture
Booking entry points are repeated across the page to reduce decision friction.
[ 06 ]
Mobile-first interaction flow
The mobile layout was designed as an independent flow optimized for speed and readability.
[ 06 ]
Mobile-first interaction flow
The mobile layout was designed as an independent flow optimized for speed and readability.
[ 06 ]
Mobile-first interaction flow
The mobile layout was designed as an independent flow optimized for speed and readability.
[ 06 ]
Mobile-first interaction flow
The mobile layout was designed as an independent flow optimized for speed and readability.
[ 07 ]
Component-based UI system
All interface elements were built as reusable components to support future scaling.
[ 07 ]
Component-based UI system
All interface elements were built as reusable components to support future scaling.
[ 07 ]
Component-based UI system
All interface elements were built as reusable components to support future scaling.
[ 07 ]
Component-based UI system
All interface elements were built as reusable components to support future scaling.
Outcome
This project demonstrates a system-driven UX approach where the interface functions as scalable infrastructure. The design supports long-term growth while maintaining structural consistency.
Outcome
This project demonstrates a system-driven UX approach where the interface functions as scalable infrastructure. The design supports long-term growth while maintaining structural consistency.
Outcome
This project demonstrates a system-driven UX approach where the interface functions as scalable infrastructure. The design supports long-term growth while maintaining structural consistency.
Outcome
This project demonstrates a system-driven UX approach where the interface functions as scalable infrastructure. The design supports long-term growth while maintaining structural consistency.
