[ Website ]
Vireon
A service comparison platform that analyzes customer needs and recommends optimized bundles for internet, TV, mobility, home security, and business solutions.
A service comparison platform that analyzes customer needs and recommends optimized bundles for internet, TV, mobility, home security, and business solutions.
Goals
Product objectives and behavioral interface goals.
Goals
Product objectives and behavioral interface goals.
Goals
Product objectives and behavioral interface goals.
Goals
Product objectives and behavioral interface goals.
[ 01 ]
Simplify service selection
I reduced cognitive overload by transforming a fragmented provider market into a structured recommendation system.
[ 01 ]
Simplify service selection
I reduced cognitive overload by transforming a fragmented provider market into a structured recommendation system.
[ 01 ]
Simplify service selection
I reduced cognitive overload by transforming a fragmented provider market into a structured recommendation system.
[ 01 ]
Simplify service selection
I reduced cognitive overload by transforming a fragmented provider market into a structured recommendation system.
[ 02 ]
Convert research into decisions
The interface guides users from exploration to actionable choices through structured flows.
[ 02 ]
Convert research into decisions
The interface guides users from exploration to actionable choices through structured flows.
[ 02 ]
Convert research into decisions
The interface guides users from exploration to actionable choices through structured flows.
[ 02 ]
Convert research into decisions
The interface guides users from exploration to actionable choices through structured flows.
[ 03 ]
Position the platform as an expert mediator
The UX establishes Vireon as a trusted advisor rather than a generic service catalog.
[ 03 ]
Position the platform as an expert mediator
The UX establishes Vireon as a trusted advisor rather than a generic service catalog.
[ 03 ]
Position the platform as an expert mediator
The UX establishes Vireon as a trusted advisor rather than a generic service catalog.
[ 03 ]
Position the platform as an expert mediator
The UX establishes Vireon as a trusted advisor rather than a generic service catalog.
[ 04 ]
Support category scalability
The interface architecture allows new service verticals to be added without structural redesign.
[ 04 ]
Support category scalability
The interface architecture allows new service verticals to be added without structural redesign.
[ 04 ]
Support category scalability
The interface architecture allows new service verticals to be added without structural redesign.
[ 04 ]
Support category scalability
The interface architecture allows new service verticals to be added without structural redesign.
Audit
Analysis of the ecosystem before designing the new structure.
Audit
Analysis of the ecosystem before designing the new structure.
Audit
Analysis of the ecosystem before designing the new structure.
Audit
Analysis of the ecosystem before designing the new structure.
[ 01 ]
Overloaded decision landscape
Users faced excessive provider options without a clear comparison framework.
[ 01 ]
Overloaded decision landscape
Users faced excessive provider options without a clear comparison framework.
[ 01 ]
Overloaded decision landscape
Users faced excessive provider options without a clear comparison framework.
[ 01 ]
Overloaded decision landscape
Users faced excessive provider options without a clear comparison framework.
[ 02 ]
Lack of guided UX
Competing platforms required users to self-analyze services without expert direction.
[ 02 ]
Lack of guided UX
Competing platforms required users to self-analyze services without expert direction.
[ 02 ]
Lack of guided UX
Competing platforms required users to self-analyze services without expert direction.
[ 02 ]
Lack of guided UX
Competing platforms required users to self-analyze services without expert direction.
[ 03 ]
Fragmented category perception
Internet, TV, mobility, and security were perceived as isolated products instead of an ecosystem.
[ 03 ]
Fragmented category perception
Internet, TV, mobility, and security were perceived as isolated products instead of an ecosystem.
[ 03 ]
Fragmented category perception
Internet, TV, mobility, and security were perceived as isolated products instead of an ecosystem.
[ 03 ]
Fragmented category perception
Internet, TV, mobility, and security were perceived as isolated products instead of an ecosystem.
[ 04 ]
Inconsistent page structure
Service pages did not follow a unified logic, increasing learning friction.
[ 04 ]
Inconsistent page structure
Service pages did not follow a unified logic, increasing learning friction.
[ 04 ]
Inconsistent page structure
Service pages did not follow a unified logic, increasing learning friction.
[ 04 ]
Inconsistent page structure
Service pages did not follow a unified logic, increasing learning friction.
Design
I built the interface around a technological network metaphor representing connectivity and digital infrastructure. The dark palette with electric accents reinforces a high-tech identity. The layout follows a strict grid and a scalable component system.
Design
I built the interface around a technological network metaphor representing connectivity and digital infrastructure. The dark palette with electric accents reinforces a high-tech identity. The layout follows a strict grid and a scalable component system.
Design
I built the interface around a technological network metaphor representing connectivity and digital infrastructure. The dark palette with electric accents reinforces a high-tech identity. The layout follows a strict grid and a scalable component system.
Design
I built the interface around a technological network metaphor representing connectivity and digital infrastructure. The dark palette with electric accents reinforces a high-tech identity. The layout follows a strict grid and a scalable component system.
Solutions
Core product solutions implemented in the interface.
Solutions
Core product solutions implemented in the interface.
Solutions
Core product solutions implemented in the interface.
Solutions
Core product solutions implemented in the interface.
[ 01 ]
Guided recommendation flow
The interface leads users through decisions instead of forcing manual catalog analysis.
[ 01 ]
Guided recommendation flow
The interface leads users through decisions instead of forcing manual catalog analysis.
[ 01 ]
Guided recommendation flow
The interface leads users through decisions instead of forcing manual catalog analysis.
[ 01 ]
Guided recommendation flow
The interface leads users through decisions instead of forcing manual catalog analysis.
[ 02 ]
Ecosystem architecture
All services are presented as interconnected modules within a single platform.
[ 02 ]
Ecosystem architecture
All services are presented as interconnected modules within a single platform.
[ 02 ]
Ecosystem architecture
All services are presented as interconnected modules within a single platform.
[ 02 ]
Ecosystem architecture
All services are presented as interconnected modules within a single platform.
[ 03 ]
Bundles as the primary product
Service packages are positioned as ready-made solutions rather than isolated plans.
[ 03 ]
Bundles as the primary product
Service packages are positioned as ready-made solutions rather than isolated plans.
[ 03 ]
Bundles as the primary product
Service packages are positioned as ready-made solutions rather than isolated plans.
[ 03 ]
Bundles as the primary product
Service packages are positioned as ready-made solutions rather than isolated plans.
[ 04 ]
Card-based comparison system
Services follow a unified structure optimized for fast scanning.
[ 04 ]
Card-based comparison system
Services follow a unified structure optimized for fast scanning.
[ 04 ]
Card-based comparison system
Services follow a unified structure optimized for fast scanning.
[ 04 ]
Card-based comparison system
Services follow a unified structure optimized for fast scanning.
[ 05 ]
Expert positioning
UX communication is built around assisting user decision-making.
[ 05 ]
Expert positioning
UX communication is built around assisting user decision-making.
[ 05 ]
Expert positioning
UX communication is built around assisting user decision-making.
[ 05 ]
Expert positioning
UX communication is built around assisting user decision-making.
[ 06 ]
Simplified site navigation
The navigation structure is reduced to the minimum number of layers for fast access to key sections.
[ 06 ]
Simplified site navigation
The navigation structure is reduced to the minimum number of layers for fast access to key sections.
[ 06 ]
Simplified site navigation
The navigation structure is reduced to the minimum number of layers for fast access to key sections.
[ 06 ]
Simplified site navigation
The navigation structure is reduced to the minimum number of layers for fast access to key sections.
[ 07 ]
Component-based architecture
The interface system supports future expansion of service categories.
[ 07 ]
Component-based architecture
The interface system supports future expansion of service categories.
[ 07 ]
Component-based architecture
The interface system supports future expansion of service categories.
[ 07 ]
Component-based architecture
The interface system supports future expansion of service categories.
Outcome
The project demonstrates a shift from a static service catalog to a recommendation-driven digital consultant. The interface is designed as scalable infrastructure aligned with long-term platform growth.
Outcome
The project demonstrates a shift from a static service catalog to a recommendation-driven digital consultant. The interface is designed as scalable infrastructure aligned with long-term platform growth.
Outcome
The project demonstrates a shift from a static service catalog to a recommendation-driven digital consultant. The interface is designed as scalable infrastructure aligned with long-term platform growth.
Outcome
The project demonstrates a shift from a static service catalog to a recommendation-driven digital consultant. The interface is designed as scalable infrastructure aligned with long-term platform growth.
